Negotium Case Study — Sherry Chen

Timeline 2020—Present

TeamPrincipal Investigator (Dr. Dabbish)
Product designer (me)
Illustrator (me)
iOS Engineers (Ria and Monica)

Tools Figma
TestFlight

Discipline Visual design
Interactive prototyping
HCI Research
User research & testing

BackgroundBringing Negotium to life from the ground up
I led design at Negotium, an iOS app gamified to empower women to negotiate. During my time with the team, I built out the Core negotiation lessons, Multi-turn negotiation game, later inspiring AI Coach. Working with such a large ambiguous scope has helped me develop an understanding of building 01 products from a holistic lens without sweating the details.

Visual languageDesigning the Negotium visual language from scratch

This involved setting the theme to gamify the experience. We went with space theme of exploration and discovery as negotiation involves exploring the other party's interests, goals, and constraints, often uncovering hidden opportunities or obstacles.

Core featurePair up with an AI negotiation coach and practice

Core featureLearn negotiation strategies

There’s more to the project. Please reach out for more details on Negotium.

LAST UPDATED 2025-01-03

CHENSHERRY12 (AT) GMAIL.COM